Consumer needs and behaviours have evolved over time, and companies must quickly adapt to these changes. Customer experience has become increasingly vital: today, a company’s success primarily depends on its relationship with its customers. You must take great care of customer service to create engagement. In this regard, we would like to discuss Rituals, a …
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Case Study: The Winning Customer Experience of Rituals Cosmetics
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Stainless Steel, Tritan, Glass, or Plastic… How to Choose Your Branded Water Bottles!
The war against plastic is on! The fight for a cleaner, more environmentally friendly planet has only just begun. Disposable plastic water bottles are one of the main targets. Indeed, they are a real problem for our planet, yet finding alternatives is quite simple, with reusable water bottles being one of the best solutions. Practical, …
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Ink Colour Dilemma: Black or Blue? Get Expert Help for Your Branded Pens!
As children, we primarily use pencils for everything. As we grow older, we switch to ballpoint pens. Once we become accustomed to them, we don’t want to let them go. Whether it’s for notes, comments, or signing official documents, we rely on pens for all of these tasks. In doing so, we often find ourselves …
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What is Borosilicate Glass? Get to Know This Trending Material in Merchandising
Glass is a material obtained from sand as it has a component called silica which is combined with sodium carbonate and limestone. They are then melted in a furnace at a very high temperature (around 1500ºC), producing a paste which is then shaped. As it is a versatile material, there are different variants and, thanks …
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History of the Umbrella: Everything About the Invention of This Promotional Gift
Having become an essential accessory in regions with frequent rainfall, it’s time to look back at the history of the umbrella. This item has a long and varied history, evolving over centuries through continual innovation to become a household staple. In addition, the ability to personalise umbrellas has made them an effective and practical corporate …
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The Psychology of Colour: Meanings and Applications for Your Business
Colours affect us. Inevitably, when we see a dress, a logo, or an object in a specific colour, we associate it with something concrete. Red implies love, green hope, and blue loyalty. These meanings vary across cultures. For example, in Europe, white symbolises purity and innocence and is used for bridal gowns at weddings. Even …
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History of the Ballpoint Pen: Everything About Its Origin and Invention
For centuries, humans have used various writing instruments such as the stylus (bone splinters), brushes, or quills. However, it wasn’t until relatively recently that an invention arrived that would revolutionise everything: the ballpoint pen. Although we see it as a simple object, when it first appeared, it quickly became indispensable and revolutionary. In the world …
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What is Tritan? Learn all about this innovative plastic found in containers
Tritan has made a strong entrance into the promotional gift sector. This material has emerged as a better alternative for containers like bottles or cups. It is increasingly replacing traditional plastic due to its advantages, which we will discuss here in this blog. Although it may sound a bit contradictory, Tritan is a type of …
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Plan Your Next Business Trip: 7-Step Guide
Imagine the impact of a corporate trip – be it for a seminar, rewarding your employees, or engaging in team-building activities – on your staff’s personal and professional growth. These trips facilitate strong connections, boost team cohesion, and leave your employees highly motivated upon their return to work. Our comprehensive guide will help you explore …
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5 Tips on How to Successfully Sponsor an Event
Businesses come across various event sponsorship opportunities throughout the year, such as music festivals, theatre productions, sports competitions, cultural events, conferences, and trade shows. These platforms are great for increasing your brand’s visibility and improving its image. Sponsorship typically involves offering financial support, services, discounts, or relevant materials for the event. If you’re interested in …
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Wood vs. Cork: Best Material for Branded Gifts
When it comes to selecting promotional gifts for your business, the choice of material is absolutely crucial. Whether it’s due to its environmental impact, durability, cost, or aesthetics, you need to choose an item that truly reflects your company’s values and identity. While wood and cork are both popular plant-based options, they are often mistaken …
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