Since the early 2000s, the concept of a carbon footprint has gained increasing importance, particularly following the adoption of the Kyoto Protocol in 1995. This agreement saw 184 countries commit to reducing greenhouse gas emissions. As a result, businesses also play a crucial role in environmental protection and must take on the challenge of operating …
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7 Steps to Reduce Your Company’s Carbon Footprint
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The Latest Trends in Promotional Gifts for 2025
Every new year brings fresh trends and innovations to the promotional gifts sector. For 2025, we turned to the expert insights of Gift Campaign founders, Diederik de Koning and Oriol Badia, to guide us through the emerging trends and their predictions for the promotional merchandise market. Which corporate gifts will your clients love? Which should …
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How to Choose the Right Branded Water Bottles for Your Brand
In recent years, a movement has emerged to reduce plastic usage in order to protect our planet and preserve the environment. Today, plastic is present in many aspects of daily life. However, it poses a significant threat to ecosystems. Fortunately, there are practical and effective solutions to combat this issue, such as reusable branded water …
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Stainless Steel, Tritan, Glass, or Plastic… How to Choose Your Branded Water Bottles!
The war against plastic is on! The fight for a cleaner, more environmentally friendly planet has only just begun. Disposable plastic water bottles are one of the main targets. Indeed, they are a real problem for our planet, yet finding alternatives is quite simple, with reusable water bottles being one of the best solutions. Practical, …
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The Psychology of Colour: Meanings and Applications for Your Business
Colours affect us. Inevitably, when we see a dress, a logo, or an object in a specific colour, we associate it with something concrete. Red implies love, green hope, and blue loyalty. These meanings vary across cultures. For example, in Europe, white symbolises purity and innocence and is used for bridal gowns at weddings. Even …
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